Farmers and ranchers have long known that it is important to engage consumers who live in urban areas. But who, exactly, should be engaged?

It doesn’t seem that there’s much to be gained by trying to engage activists or dyed-in-the-wool adherents to narrow food philosophies who oppose conventional farming techniques.

Portland famously prides itself as being weird. Multiple tattoos, piercings, smugly progressive, flamboyantly offbeat.

It’s all that and more. But that’s largely a street-level view of the Portland — and Seattle or San Francisco for that matter.

Look up to the high-rise office buildings, into the machine shops and industrial facilities, or the stores, and anywhere tradesmen toil. You’ll see working people too busy trying to make a buck and living their lives to give much thought to regulating their rural counterparts.

Of farmers and ranchers they mostly demand only their food be good, safe, plentiful and relatively inexpensive. They are likely open to hearing how commercial farmers and ranchers produce that food.

Make your case to them and they’ll give you a fair shake.


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