The Idaho Dairy Products Commission and United Dairymen of Idaho have hired Idaho native Brenden Fitzgerald as senior director of business development and processor relations, the groups announced in a press release on Wednesday.

In his role, Fitzgerald will build and manage relationships with dairy processors and work with retail and restaurant partners on a local and national level.

“Brenden’s experience in developing sales strategies, working with diverse clients and partners and activating local and national marketplace initiatives and promotions, lends itself to the new direction of Idaho’s dairy promotion organization,” Karianne Fallow, CEO of United Dairymen of Idaho, stated in the press release.

“His experience and expertise lends itself nicely to the success of Idaho’s dairy farmers,” Fallow said.

Fitzgerald most recently served as food-service key account manager for PepsiCo-Pepsi Beverage Co. in Boise, Idaho. He previously worked in similar roles for Pepsi Bottling Ventures and Nagel Beverage Co.

Fitzgerald earned a bachelor’s degree in political science and a master of business administration from Willamette University. He lives in Boise with his wife and three children and is active in the Bogus Basin Ski Education Foundation board of directors.

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