Lowell, Ore., U.S. – Bertrand Guély has joined Fall Creek Farm & Nursery, Inc., as regional director, Europe, responsible for directing the company’s blueberry nursery and genetics business throughout Europe, the Middle East and North Africa. As part of Fall Creek’s mission to enrich the expanding blueberry industry in the region, Guély and his local teams in countries including The Netherlands, Italy, Poland, and Spain will serve Fall Creek’s dynamic customer base with solutions for establishing, growing, and selling high-quality blueberries. He is based in Seville, Spain, and reports to President and Chief Operating Officer Oscar Verges.

Guély has spent most of his career in the fresh fruits and vegetables business, including 20 years with major retail companies. For the past six years, he has held leadership positions at Compagnie Fruitière in France and Spain. Most recently, he was vice president of all group sales and a member of the board, then became vice president of purchasing and quality, with responsibilities both in Europe and Africa. Previously, Guély was category director of fruits and vegetables, flowers and plants at X5 Retail Group in Russia.

“Bertrand is an experienced executive with a long history of working with commercial growers throughout Europe, the Middle East, and Africa,” says Verges. “He has a relentless focus on customer needs, product quality assurance, and operational excellence in execution, which makes him a great fit for Fall Creek.”

“I see many opportunities for market growth into new countries as awareness of the health benefits and great taste of blueberries continues to grow,” says Guély. “Fall Creek is a worldwide leader in blueberry genetics, plants and grower support, so I was very excited to join the team. My biggest challenge will be to position the European team to move at the same speed as the growing market, to prioritize our customers' needs and opportunities in various areas within Europe.”

Guély holds a postgraduate degree in business administration and finance from Bordeaux Business School in France, and a Bachelor of Arts degree in languages, business and information technology from University of Wolverhampton in the United Kingdom, as well as a Bachelor’s degree in sales and commercialization techniques from University of Nancy II in France. He is a native French and Spanish speaker, is fluent in English and speaks basic Russian.

Founded 40 years ago by the Brazelton family in Lowell, Ore., U.S., Fall Creek Farm & Nursery, Inc., is an international blueberry breeding and nursery company with nursery operations and research and development centers in the U.S., Mexico, Peru, Spain and The Netherlands. Fall Creek breeds and delivers blueberry varieties, nursery stock and grower support to commercial fruit growers throughout the world. For more information about Fall Creek, visit www.fallcreeknursery.com.

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