The Pass USMCA Coalition, an organization advocating swift passage of the new U.S.-Mexico-Canada trade agreement, has launched its first major advertising campaign.

With an initial, seven-figure spend, the 30-second TV spot will run over three weeks and reach viewers across multiple states. There’s also a digital effort. The ad encourages voters to urge their congressional representatives to ratify the deal.

In part the advertisement states: “The U.S.-Mexico-Canada trade agreement will level the playing field for our workers, consumers and farmers with more free markets, fairer trade and robust economic growth.”

Pass USMCA Coalition is a group of trade associations and businesses, including agriculture, supporting passage of the USCMA, negotiated by the Trump administration, to replace the 1994 North American Free Trade Agreement.

— Dan Wheat

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