Researchers are asking the agriculture industry, from input manufacturers to food retailers, to take a short online survey on what informs their decision-making.
“Our center’s study is about how data and information is used for decision-making across the agricultural and food business value chain,” said Michael Gunderson, director of Purdue University's Center for Food and Agricultural Business.
“The reason for conducting this study is to understand and document how the agricultural and food business value chain is evolving on data collection and analytics,” he said.
The researchers are asking for the participation of agricultural input manufacturers, agricultural retailers, farmers, food processors, food manufacturers and food retailers.
The study results will enable researchers to provide insights and tools for agricultural professionals to better serve the industry, Gunderson said.
The survey is anonymous and takes 10 to 15 minutes. The research project is expected to take about 6 months to complete.
Survey results will be shared with participants and at the 2019 National Conference for Food and Agribusiness in November.