NORFOLK, Va. (AP) -- People for the Ethical Treatment of Animals plans to transfer a quarter of its staff from its Norfolk headquarters to Los Angeles.

PETA's executive vice president, Tracy Reinman, says the animal-rights group will move 40 people and its divisions that handle campaigns and youth and online marketing to Los Angeles to capitalize on the city's role in celebrity culture. PETA opened a Los Angeles office in 2006.

PETA employs about 160 people in Norfolk, and Reiman says there are no plans to move its headquarters.

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Information from: The Virginian-Pilot, http://www.pilotonline.com

Copyright 2009 The AP.

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