Program to focus on promotion of U.S. dairy products

By CAROL RYAN DUMAS

Capital Press

The National Milk Producers Federation will now manage the licensing and use of the REAL Seal, one of the most iconic and recognizable product integrity logos used in the food industry.

Effective March 15, the management of the REAL Seal program was transferred from the United Dairy Industry Association to the federation. The change was the result of an agreement between the two organizations that the transfer was the best opportunity to place a renewed emphasis on highlighting the importance and value of American-made dairy foods.

"The REAL Seal was created more than 30 years ago to help consumers distinguish between real and artificial cheeses, as the pizza category was really taking off," Jerry Kozak, NMPF president and CEO, said in a press release.

A generation later, there is still a need to differentiate American-made dairy products from imports, and real dairy foods from those made with soy, rice or hemp, he said.

While the program will not undergo any immediate changes, Kozak said the process has begun to determine how to make the REAL Seal a more effective marketing tool for dairy product manufacturers, dairy processors, food processors and food service providers.

The program will also strive to educate new generations of dairy consumers about the good taste, nutritional value and wholesomeness associated with dairy foods and dairy food ingredients made from milk produced in the United States, he said.

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