Mayo

The Dairy Checkoff reports progress in marketing dairy products.

The Dairy Checkoff made significant strides in 2021 to grow domestic and international sales of dairy products, build trust with consumers and youth and position the industry globally as a sustainable food source, according to its managers.

Funded by dairy farmers and dairy importers, the Dairy Checkoff spent $231.1 million on promotion, research and education programs last year, according to an annual report just released by Dairy Management Inc., which manages the checkoff program.

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