Wine labels that contain certain color and shape compositions are more likely to stand out to consumers, according to a new economic study.
Labels with rectangular and hexagonal patterns combined with brown, yellow, black and green colors improve perceptions of wine quality, according to the American Association of Wine Economists working paper.
However, color alone doesn't appear to have much resonance unless used in conjunction with these shapes, according to the study, which was conducted by researchers from France and Spain.
Previous color research indicated green and yellow are seen as "exciting" and "imaginative," whereas black and brown were associated with being "formal" and "masculine," the study said.
The findings are relevant because winemakers are increasingly innovating their label designs rather than sticking to traditional images, such as vineyards and chateaus, the researchers said.
-- Mateusz Perkowski