Savor Idaho brings local wineries to the people
Updated: Thursday, July 07, 2011 2:19 PM
Wineries, restaurants showcase their creations at event
By SEAN ELLIS
BOISE -- Gem State wineries will bring their spirits straight to the consumer June 12 during what has turned into the Idaho industry's premier event.
The third Savor Idaho event brings Idaho wineries and restaurants together to showcase their wine and food.
Idaho Wine Commission Executive Director Moya Shatz said the annual event allows the industry to introduce itself to people in Idaho's largest population center: the Treasure Valley, which is centered around Boise.
"We want to bring the wineries ... to the consumer," she said. "The majority of the population in the Treasure Valley lives in Boise, so we're coming to the people. It's a great way for us to get in front of that market."
Twenty-five wineries and 15 restaurants will participate in the event, which will be held in the Idaho Botanical Garden in Boise. For $40, participants can taste and sip some of Idaho's best food and spirits.
Joe Schnerr, co-owner of Cinder Winery in Boise, said Savor Idaho finally gives the industry a focused event. In past years, he said, Idaho wineries have been invited to various events but they were only there in a supporting role.
"But this one is about our industry and about marketing our industry," he said. "The commission and our director are pulling it off really well."
Because many Idahoans still don't know much about Idaho's wine industry -- the state's 43 wineries produce 225,000 cases a year -- Shatz said this is a perfect opportunity to introduce them to it during a fun social event.
"We want to make them aware that there are Idaho wineries that are half an hour to 45 minutes away, or in downtown Boise for that matter," she said. "We want them to have such a good time at Savor Idaho that they'll want to go out and tour wine country with their friends."
The commission hopes the event draws in future business for Idaho wineries from out of state, particularly Salt Lake City.
An ad about Savor Idaho ran in Salt Lake Magazine and resulted in a lot of traffic on the group's website from that city.