Client Name

MANA Crop Protection Launches New Low VOC Emissions Miticide/Insecticide Formulation

Updated: Tuesday, June 12, 2012 10:49 AM

RALEIGH, N.C. (May 14, 2012) - MANA Crop Protection introduces new ABBA UltraTM 0.3 miticide/insecticide which offers an advanced formulation that proactively addresses potential California clean air standards for low volatile organic compound (VOC) products. Labeled for use on tree nuts, grapes, citrus, pome fruits, strawberries and select vegetable crops, ABBA Ultra's modern formulation with low VOC emissions delivers long-lasting control against a wide spectrum of mite species and insects including the Two-spotted spider mite, Pacific mite, European red mite, Willamette spider mite, Red mite, Western grapeleaf skeletonizer, Variegated leafhopper, leafminers, leafhoppers and thrips.

Developed with advanced formulation technology, ABBA Ultra maintains superior performance and crop safety as a leading abamectin product. As one of the first of its kind, its low VOC formulation minimizes environmental concerns by reducing impact on air quality. This advantageous characteristic is a result of the product's new concentrated formula which is used at exactly half the rate of standard abamectins.

As a result of the Federal Clean Air Act, the State of California has been charged with reducing the potential emissions of products formulated as emulsifiable concentrates (ECs) which contain VOCs. Specific to San Joaquin Valley, Imperial Valley and Ventura County, many EC-based compounds do not currently meet federal ozone targets.

"Although EC-based formulations are effective in delivering mite control, continued use may decline due to pending regulations," says Dave Downing, product manager with MANA Crop Protection, in Raleigh, NC. "Certain EC-based pesticides are currently subject to increasing regulatory scrutiny because their emissions react with sunlight, creating ozone."

Filling the void

Since this Federal Clean Air Act mandate was put into place, MANA has made development and testing of new low VOC formulations an urgent priority. According to Downing, his company's new proprietary formulations are performing equal to, or in some cases better than the previous higher VOC formulations while meeting the new restrictions. MANA Crop Protection plans to launch several new formulations of proven products currently in their portfolio by 2013.

"ABBA Ultra is available for the 2012 season and has characteristics that secure continued use of the abamectin chemistry," he says. "ABBA Ultra's higher concentration of active ingredient generates the same high performance in mite control as before, but with reduced amounts of formulated product per acre and enhanced air quality features, with lower VOC emissions. And in geographies where growers are limited in product choices, method of applications and desired application timing due to the regulatory restrictions, ABBA Ultra is a welcomed solution."

Less is more

With reduced formulated product per acre, growers who use ABBA Ultra this season also gain ground by having less material to store and manage alongside less container waste. MANA Crop Protection, the manufacturer of this latest offering, reports that ABBA Ultra offers the same time-tested unique mode of action common to abamectin products which is an integral part of a miticide resistance management program.

"As growers prepare for the upcoming season, the time is now for them to consider new formulations that can help win the war against mites," Downing says. "ABBA Ultra delivers the convenience of flexible timing and application methods when pests are at their greatest threat. Plus, the more concentrated formulation meets strict regulatory requirements while simplifying management practices throughout the entire season."

MANA Crop Protection, a leader in integrated pest management solutions, encourages growers to learn more about ABBA Ultra by visiting their new mite management website at
www.miteexperts.com or by calling 866-406-6262.
 
MANA Crop Protection, 3120 Highwoods Blvd. #100, Raleigh, NC 27604. ABBA Ultra is a Restricted Use Pesticide. ABBA Ultra is a trademark of a Makhteshim Agan Group Company.
 
About MANA Crop Protection
MANA offers the most comprehensive and diversified product portfolio in the crop protection industry, with more than 60 formulations of insecticides, fungicides, herbicides, plant growth regulators, and harvest aids. These proven products are efficiently manufactured to the highest standards and value priced to optimize the farm's profitability potential. As the North American arm of the world's seventh largest agrochemical company, MANA provides best-in-class formulations, regulatory capabilities, field research, and a science-based approach to defend and maintain vital active ingredients that other companies have abandoned. Our area business management team throughout the U.S. supports the distributors, retailers, crop consultants and agronomists who are part of the supply chain that farmers and farm managers rely on for localized expertise. MANA is a North American wholly owned affiliate of Makhteshim-Agan Industries, Ltd (MAI). Additional information about MANA can be found online at www.manainc.com.
 
About Makhteshim Agan
Makhteshim-Agan Industries Ltd helps farmers around the world to increase the yield of their crops through the production and distribution of crop protection solutions. In 2011, the Company's revenues were over $2.69 billion, and it is ranked seventh in the world in the overall agro-chemicals industry. The Company is known for its extensive knowledge and experience, outstanding technological and engineering abilities, expertise in product registration, compliance with stringent environmental protection standards, strict quality control, and global marketing and distribution channels.