Campbell closing plants as soup consumption falls
Updated: Friday, September 28, 2012 8:30 AM
By CANDICE CHOI and MICHELLE CHAPMAN
NEW YORK (AP) -- Campbell Soup Co. is closing two U.S. plants and cutting more than 700 jobs as it looks to trim costs amid declining canned soup consumption.
The world's largest soup maker said Thursday that it will close a plant in Sacramento, Calif., that has about 700 full-time workers. The plant was built in 1947 and is the company's oldest in the country. It also has the highest production costs of Campbell's four major U.S. soup plants.
Campbell also plans to shutter a spice plant in South Plainfield, N.J. that has 27 employees. Production will be shifted to the company's only other U.S. plant, in Milwaukee.
Employees at the two closing plants were notified that there would be a meeting at 6 a.m. local time Thursday; about 400 workers showed up for the meeting in California, where they were told of the closure.
"It's always difficult, even when there's a business case that is compelling," said Anthony Sanzio, a Campbell spokesman. "You're dealing with people, and this is going to impact 700 employees who've worked together closely for many years."
CEO Denise Morrison, who was been on the job for about a year, was not present at the meeting.
The announcement comes as Campbell looks to reinvent itself with dozens of new soup flavors and sauces intended to lure younger consumers. Many of the new products come in pouches designed to convey a fresher feel, rather than the iconic steel cans that have long defined the company.
Those new soup pouches are not currently made at its soup plants but are co-manufactured with another party.
Although Campbell makes other products such Pepperidge Farm baked goods and V8 vegetable juices, soups account for half its revenue. And the company has struggled to fix its soup business amid evolving consumer tastes.
Over the past decade, overall canned soup consumption is down 13 percent, according to the research firm Euromonitor International, as fresh soups have become more widely available at supermarkets and restaurants. Campbell's share of the market has also declined to 53 percent, down from 67 percent a decade earlier amid rising competition.
To expand into products with more growth potential, Campbell this summer purchased Bolthouse Farms in a $1.55 billion cash deal. The company says the move will help it stake a claim in the fresh packaged food category, which is growing at a faster pace than the broader packaged food market.
Campbell Soup Co. currently has about 19,900 employees globally. The company said the California plant is expected to close by July 2013 and the New Jersey plant by March 2013.
The Camden, N.J.-based company expects the closings to result in about $115 million in pre-tax costs. Its actions will also require approximately $27 million in capital spending.
Annual savings are predicted to be about $30 million starting in fiscal 2016.
Shares of Campbell were down 10 cents at $34.76.
Copyright 2012 The Associated Press.