• Twitter
  • Faceboook
  • Youtube
  • Email
  • Google Plus
Search sponsored by EastOregonMarketplace.com
Home  »  Ag Sectors

Beef survey finds consumers' preferences

Print Print

Nationwide and Washington state consumer surveys by the National Cattlemen's Beef Association came up with the following results:



* Chicken is beef's major competitor, because it is perceived as lower in fat and calories, easier to prepare, better for children and less expensive.



* Consumer perceptions of beef are considerably more positive than perceptions of raising cattle.



* A quarter to a third of consumers are never comfortable with antibiotic use in cattle production.



* Consumers are more comfortable with technology when used for the animal's welfare.



* Millennials -- those born between 1980 and 2000, about a quarter of the U.S. population -- are less knowledgeable about beef and largely make decisions based on social media. "They love it, but are super-uneducated on how to prepare it," Wendy Neuman, NCBA director of market research, said.



* Millennials are more concerned than older generations about animal welfare and the environmental impacts of production.



* A big limiting factor on consumption of beef at home is the inconvenience and lack of knowledge about defrosting.



* Seattle and Tacoma consumers see beef and chicken equally favorably as packages of total nutrition.



* They are satisfied with the quality of beef dishes in restaurants, though they dine out less often.



* The top information sources about beef are, in descending order, food labels, television news and cooking programs, relatives and friends, newspapers and Internet searches. The least accessed sources are large-animal veterinarians, meat industry websites, pamphlets and restaurant staff.



-- National Cattlemen's Beef Association



Print Print

User Comments

blog comments powered by Disqus