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In brief for Page 17 on Jan. 16, 2013


School covers direct marketing

The North American Farmers Direct Marketing Association will convene its 28th annual convention Feb. 1-6 in Portland, Ore.

A three-day "School on Wheels" opens the convention with three individually focused bus tours from Oregon's Willamette Valley to Seattle.

Speakers from inside and outside the farming industry will present workshops on food, agritourism, staff training, technology and marketing. Farmers and agritourism operators will have opportunities to explore new ideas and new products.

Registration: www.nafdma.com/PNW2013 or 413-207-1561.

Farmers' markets conference set

VANCOUVER, Wash. -- The 2012 Washington State Farmers' Market Association Conference is expected to draw more than 200 market managers, staff, board members, farmers and volunteers.

Attendees' levels of experience range from seasoned veterans to new volunteers or farmers, and the workshop tracks will reflect their specific needs.

For example, farmers will learn about value-added processing, financial planning and food safety.

Market workers with less than five years' experience will get start-up tips and learn about food assistance benefits and insurance liability. More experienced market workers can get up to speed on wireless sales technology and fundraisers.

The Jan. 25-27 event at Heathman Lodge in Vancouver will include 36 workshops and plenty of networking opportunities for gaining more skills and knowledge to build local programs. Also one-on-one sessions are scheduled for Saturday.

Keynote speakers include Dan Newhouse, director of the Washington State Department of Agriculture; Vance M. Corum, direct marketing specialist with the California Department of Food and Agriculture; Sharon Yeago, of the Farmers' Market Coalition; and Seattle Councilman Richard Conlin.

Also a trade show will bring together products and services available for farm retail and on-farm entertainment. Headquarters is the Portland DoubleTree Hotel Lloyd Center.

The Direct Marketing Association coordinated conference planning with the North American Strawberry Growers Association, the North American Raspberry and Blackberry Association and the Pacific Northwest Farm Direct Marketing Association.

Information: www.wafarmersmarkets.com



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