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MyAgCentral Announces An End-to-End Variable Rate Irrigation Solution for Growers

Published on February 14, 2014 11:52AM

FEBRUARY 13, 2014 - MyAgCentral, a division of DN2K, today announced the second of its new end-to-end solutions for agriculture, which gives growers a simple and affordable way to leverage variable rate irrigation (VRI) remotely. The end-to-end solution, available through the MyAgCentral dashboard, enables growers to order, integrate and monitor electronic VRI prescriptions from a laptop, tablet or smartphone.

DN2K partners with Precision Cropping Technologies (PCT) as a VRI prescription provider, AgSense as a supplier of irrigation telematics solutions, and Prime Meridian as a MyAgCentral service provider, to deliver this fully integrated VRI workflow solution. MyAgCentral’s online service makes it easy for growers and irrigation providers
to order VRI agronomic related services and deliver irrigation prescriptions to pivots in the field.

The VRI solution, delivered through the MyAgCentral dashboard, allows agronomic service providers to easily upload the soil electroconductivity and topographical data necessary for processing through PCT’s industry leading VRI software solution. Customized prescriptions optimizing water and power resources for specific fields and crops
are delivered seamlessly back to the grower’s MyAgCentral account. Without leaving their MyAgCentral dashboard, growers and service providers can push VRI prescriptions to any AgSense telematic equipped center-pivot.

PCT’s VRI prescriptions can also be ordered through MyAgCentral for many other OEM and third party centerpivot
telematic systems.

“This end-to-end VRI management solution connects all the dots and brings together the people needed to
support growers through the entire VRI process,” said Susan Lambert, CEO of DN2K. “Growers can now take
full advantage of VRI, optimizing inputs and increasing yields whether they’re in their office or mobile.”

Steve Cubbage, President of Prime Meridian, said the MyAgCentral dashboard finally makes the VRI end-toend
solution possible. “There’s always been a disconnect between those who provide the agronomic services
and those who deliver the technology solutions. You could get the center pivot hardware from a dealer, but they typically don’t have access or expertise to the agronomic pieces to make it work. Similarly, what good are
VRI prescriptions if you don’t have the right technology to utilize the data? The MyAgCentral dashboard brings
the right people and the right technology together in one place,” said Cubbage.

Andrew Smart, founding member of PCT, looks at the partnership as another positive step towards ‘making it
easy’ for agronomists and growers to implement technically sound spatial irrigation solutions. “This integration
with MyAgCentral really makes VRI services and other advanced agronomic technologies more accessible to
Prime Meridian clients,” said Smart. “Improved water management practices is quickly becoming a necessary
goal of many growers who understand that water is the key driver and when managed properly their whole
farming system can become optimized, more efficient, more profitable and more sustainable. PCT’s solutions
directly address these concerns and MyAgCentral delivers it in a simple way right to the grower.”


Prime Meridian is a distributor of PCT’s agronomic and irrigation management GIS solutions to regional
service providers, as well as the primary supplier of advanced UAS imagery services along with their complete
portfolio of precision agricultural solutions. Prime Meridian was established in 2007 and its corporate
headquarters are located in Nevada, Missouri.

PCT serves as worldwide provider of integrated agricultural GIS solutions in the areas of agronomy, irrigation
management and also landforming solutions. PCT is recognized as the industry leader for variable-rate
irrigation GIS prescription solutions. PCT is based in Australia and has been providing best-in-class solutions
since 2001.

AgSense is a a company that specializes in providing remote monitoring solutions for agricultural systems,
including irrigation, grain and also tank monitoring. Along with telematic data from these devices, it also offers
weather monitoring solutions which are integrated into the company’s WagNet online interface. AgSense has
been providing innovative solutions for agriculture for 11 years and is headquartered in Huron, South Dakota.

Established in 2012, MyAgCentral is DN2K’s cloud-based service designed to help farmers and their local
advisors better leverage precision farming data and new, emerging precision farming technologies. The
company has established relationships with many of the largest and most influential precision agriculture
specialists and ag retailers across North America. The DN2K corporate headquarters are located in Denver,

For more information visit, www.MyAgCentral.com.


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