AGCO SWEEPS AGRI MARKETING'S PRODUCTS OF THE YEAR


Source: Agri Marketing magazine

The RG700 self-propelled sprayer and Gleaner Super Series combine, both products manufactured and marketed by AGCO, have been chosen as Agri Marketing magazine's 2013 New Product of the Year and 2013 Product of the Year, respectively.

AGCO is the first company in the 15-year history of the Agri Marketing product awards to take home both honors in a given year.

"Our panel of independent agriculture industry professionals chose these two innovative machines based on the value they provide to today's farmers and the unique marketing approaches which have helped contribute to their success in our industry," says Lynn Henderson, Publisher of Agri Marketing.

"These two products join a distinguished group of winners, all of which contribute to making agricultural producers more successful in producing feed, food and fiber for a growing world population."

Agri Marketing's 2013 NEW Product of the Year, the RG700 self-propelled sprayer, debuted this fall, proving the axiom that good things can come in small packages. The RG700 is a compact, 700-gallon tank machine that brings growers the benefits found in larger, professional-grade RoGator sprayers.

The Tier 4i-compliant RG700 has an industry-leading AWD Smart Drive System, even weight distribution and Parallel C-channel flex frame, providing consistent field speed without shifting, plus excellent traction with all four wheels remaining in constant contact with the ground. The result is a smooth ride and more precise product application, even under varying field conditions. Other key benefits include a powerful, yet fuel-efficient high-torque engine, adjustable track widths and outstanding cab comfort and safety.

The Gleaner Super Series combine, Agri Marketing's 2013 Product of the Year, was first introduced in 2010 with the S7 Super Series transverse rotary combine. Built to solve the challenges of greater yields, more residue, more acres and rising fuel costs - the S7 Super Series represented a large leap forward in harvesting capacity and efficiency, while reinforcing Gleaner's reputation for durability, simplicity, low grain loss and very clean grain sample.

The new S8 Super Series, introduced in August 2013, takes harvesting technology even farther - and includes the world's first Class 8 transverse rotary combine. Built on the Optimum Harvest Performance platform, the S8 Super Series is designed for ultimate efficiency and reduced parasitics. This drives horsepower to the rotor to process and thresh the crop, so growers can get more done while burning less fuel.

The S8 Series features the lightest Class 6 through 8 combines on the market, and provides growers with unmatched grain quality and great throughput.

Full details about the products and the marketing case studies behind them will be available in the November/December issue of Agri Marketing magazine.

For more information on the RG700, visit www.applylikeapro.com/RG700. For more information about Gleaner combines or to find a dealer near you, visit www.GleanerCombines.com.

ABOUT AGCO

AGCO, Your Agriculture Company (NYSE:AGCO), is a global leader focused on the design, manufacture and distribution of agricultural machinery. AGCO supports more productive farming through a full line of tractors, combines, hay tools, sprayers, forage equipment, tillage implements, grain storage and protein production systems, as well as related replacement parts. AGCO products are sold through five core machinery brands, Challenger, Fendt, Massey Ferguson, Valtra and GSI, and are distributed globally through 3,150 independent dealers and distributors in more than 140 countries worldwide. Retail financing is available through AGCO Finance for qualified purchasers. Founded in 1990, AGCO is headquartered in Duluth, Ga., USA. In 2012, AGCO had net sales of $10.0 billion. http://www.agcocorp.com/

About Agri Marketing magazine

Published since 1962, Agri Marketing is the only magazine that covers the unique interests of corporate agribusiness executives, their marketing communications agencies, the agricultural media, ag trade associations and other ag-related professionals.

Its audience annually sells products and services to the estimated $400 Billion United States and Canadian agricultural markets. Their products include crop protection chemicals, plant nutrients, farm equipment, seed/traits, animal health, feed, material handling and a multitude of others.



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