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Yara launches Yara CheckIT™


A new app for visual identification of crop nutrient deficiencies
 
Tampa (10-18-2013) Yara North America, Inc., today launches Yara CheckIT™, the new smartphone app for visual identification of crop nutrient deficiencies. The app is available at the various app stores for free download.
 
Yara's CheckITTM gives the user a unique and quick capability to determine crop nutrient deficiency by visual comparison. The app has data and pictures of 20 important crops in the U.S. market and the most common deficiencies for each crop. The app also gives corresponding nutritional advice when the deficiency has been identified.
 
The new app will be a valuable tool for a large group of people working within the ag industry including farmers, distributors, retailers, agronomists and crop advisors.
 
“I am very pleased by this launch,” says Geraldo Mattioli, Yara North America Head of Western Sales. “This app is based on the best of our knowledge and years of research and global business. It is also another example of our efforts and focus on digital outreach and engaging with the next generation of farmers.”
 
YaraCheckIt™is ready for download both on smartphones and tablets for Apple, Android and Windows platforms.
 
Yara North America, Inc. is a subsidiary of Yara International ASA, Oslo, Norway. Yara is a world leading industrial company that converts energy, natural minerals and nitrogen from the air into essential nutrition products for farmers and solutions for industrial customers. As the number one global supplier of mineral fertilizers and agronomic solutions, we help provide food for a growing world population. Our industrial product portfolio includes environmental protection agents that safeguard air and water purity and preserve food quality. Yara's global workforce of more than 8,000 employees represents great diversity and talent enabling Yara to remain a leading performer in its industry.
 
For more information please visit www.yara.us.or www.yara.com

Contact:   Jimmy Ridgway, Manager Sales & Marketing, U.S. Western Region                 
Telephone: 208 297 5122                  
E-mail: jimmy.ridgway@yara.com



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