Published on March 1, 2017 9:42AM

Press Release

User friendly, emotional, interactive, detailed, enhanced fast and easy browsing. A platform for all professionals in the world of agriculture, industry, and OTR. The entire experience by BKT.

Seregno (Italy), March 1, 2017Here comes the new BKT website: user-friendly, captivating, emotional, interactive, fast, complete, and with the tires starring at the core of a new layout.

The main goal of this new gateway is to enhance user experience, by actually involving them through more interaction and innovative graphics. The tire along with its many-facetted shapes is at the center of all attention coming up with a modern design creating a gamut of emotions. 

This tool enables anyone interested to quickly spot the product that best suits the specific user requirements. However, it is also an opportunity to go into topics all around tires and their usage to find out more and be always up to date. This new version further enhances the browsing experience and search for new contents, offering always more specific product details. These can be obtained in a native and enjoyable way from any device - thanks to a specific updated mobile version.

In addition to being user-friendly, the new BKT website can also be easily traced by both experts and users looking for a response to specific tire matters thanks to an enhanced SEO strategy and the promotion of quality contents.

Perfectly in line with the firm intention to reach the reference public all around the globe, the new website maintains a high level of internationality in not less than seven languages: English, Italian, French, Spanish, German, Portuguese and Russian. 

bkt-tires.com is BKT’s ultimate visit card, a “digital confirmation” of the role the company plays as manufacturer of high-tech and high-quality Off-Highway tires, being likewise a benchmark for the spread of expertise and specialist know-how in the agricultural, industrial and OTR sectors.


About BKT:

Balkrishna Industries Ltd. (BKT) is an Indian based tire manufacturer. The BKT group offers a large and always updated production range of Off-Highway tires specially designed for vehicles in the agricultural, industrial, earthmoving, mining, ATV and gardening sector. BKT’s innovative solutions designed for the most differing user needs include more than 2,400 products sold in over 130 countries worldwide. Visit the website www.bkt-tires.com for further information.


Share and Discuss


User Comments